Dear Hook & Gaff Family,
From the very beginning, our mission has been simple: create watches that inspire Time Well Spent. Because of you, this community has grown beyond anything we imagined and as we look ahead to the second half of 2026, we want to share an exciting evolution in how we bring our watches to life.
The wheels are already turning.
Later this year, we will begin shifting our business model and saying goodbye to some of our current watch lineup. Moving forward, a select group of our most popular dial colors across several core models - the ones you know and love, the OGs - will remain available on our website as permanent fixtures.
Beyond those staples, most new dial colors and designs will be released as limited runs with pre-orders.
What does this mean for you?
It means more frequent design rollouts, fresh new looks, and the introduction of new models . . . all produced in small, intentional batches. Most importantly, our pre-order system will ensure our community gets first access and the opportunity to secure each release before production begins.
Our first pre-order is planned for June of 2026, with monthly pre-orders to follow. We are especially excited about upcoming new designs within the King Tide, Captain, Sportfisher, and Ducks Unlimited collections and we can’t wait to share them with you.
To prepare for this transition, you will begin seeing select current styles move to the Last Call page on our website at a special discounted price. The Last Call Page will Go Live on March 17, 2026! This helps us make room for the new designs arriving in the last quarter of 2026!
And just as the name suggests: Last Call truly means last call. Once these styles are gone, they will not return in their current form.
Thank you for being part of this journey, for believing in our mission, and for making this community what it is today. The next chapter of Hook & Gaff is going to be a fun one and we’re thrilled you’re here for it.
More to come soon.
Michael, Gash & The Hook & Gaff Team
Time Well Spent