Time Well Served: The Story Behind Our Military Edition Field Watch
Built with purpose. Inspired by service. Designed to give back.
At Hook + Gaff, we've always believed that a watch should be more than something that tells time. It should be a companion for life's adventures and a reminder to make every moment count.
Over the years, we've been fortunate to build relationships with customers from all walks of life, including many who have served in our nation's military. These men and women embody so much of what our brand stands for: adventure, resilience, purpose, and a commitment to living life to the fullest.
So when our friend and military veteran Will Smythe approached us with the idea of creating a Military Edition of our Field Watch, we knew it was something worth pursuing.
But we wanted this project to be about more than designing another watch.
We wanted to create something that honored those who have served while making a meaningful difference in the lives of veterans today.
A Watch With a Greater Purpose
As the design began to take shape, we started searching for an organization whose mission aligned with our own belief in Time Well Spent.
That search led us to Upstate Warrior Solution, an organization dedicated to helping veterans and their families navigate life beyond military service through meaningful connections, community resources, and continued support.
Their work resonated with us. Because we believe a life well spent is one filled with purpose, relationships, and opportunities to make a difference.
We're proud to partner with Upstate Warrior Solution and donate a portion of the proceeds from every Military Edition Field Watch sold to support their mission.
Hear the Story From Our Co-Founder
In the video below, Hook + Gaff President and Co-Founder Michael Sims shares how the idea for the Military Edition Field Watch came to life, the inspiration behind its design, and why giving back to those who have served is such an important part of this project.
This watch is our small way of showing our gratitude, celebrating their service, and helping support the next chapter of their journey.
To all who have served and continue to serve, thank you.
Time Well Served. Time Well Spent.
The Hook & Gaff Military Edition Field Watch will be available for pre-order beginning Veterans Day, November 11.
A portion of every purchase will benefit Upstate Warrior Solution, helping support veterans and their families in our community.