Get a Sneak Peek at Hook + Gaff’s New King Tide Watch & Check Out Over 40 Strap Options This Year at ICAST


Get a Sneak Peek at Hook + Gaff’s New King Tide Watch & Check Out Over 40 Strap Options This Year at ICAST

Hook + Gaff Watch Company is debuting new analog tide watch in addition to vibrant woven leather straps and new strap colors and designs

LEXINGTON, S.C., July 6, 2018 —Hook + Gaff’s rugged durability and captivating, classic style will soon be available in a tide watch. This year at ICAST, attendees will get the first glimpse of the new Hook + Gaff King Tide Watch in addition to new watchstrap colors and designs including new woven leather straps.

Hook + Gaff King Tide watch is analog, as opposed to digital tide watches on the market. “There is a shift back to analog tide watches. Most digital tide watches have specific preprogrammed locations, like for Charleston and Wilmington for example. But the tides in those neighboring areas can be drastically different and more dramatic, so your tide watch won’t always be accurate. Our analog tide watch is awesome because it allows the wearer to set the precise local tide and location that you’re fishing,” said Michael Simms, founder of Hook + Gaff Watch Company.

  • Left-placed crown to avoid wrist burn
  • Anti-reflective, scratch-resistant sapphire crystal watch face
  • 41mm screw down case is lightweight titanium; it won’t weigh you down and doesn’t get hot in the sun
  • Dive watch certified and waterproof up to 200 meters (600 feet)
  • Custom Swiss quartz movement
  • Hour markers and hands utilize tritium illumination, 24-hour perpetual glow MB-Microtec technology (also featured in the Sportfisher Black)

Whether you are sporting the new King Tide (available Fall 2018), Sportfisher Black, or Sportfisher Classic, Hook + Gaff offers over 40 interchangeable watch straps with the same durability in multiple styles, colors, patterns and materials so you can change your style at a moments notice. Dive in:

Woven Leather (NEW)

The ocean and golf course are the perfect background for these new bright, sporty straps. The strap is framed with the same soft, worn-in feeling leather as the hand-stitched leather strap, ensuring maximum comfort when you’re casting. This strap will provide stability, comfort and style from the boat, to the golf course and to the bar. Check out these new straps during ICAST (available Fall 2018).


G-10 Nylon Strap 

The G-10 nylon strap is inspired by the early 1970s British Ministry of Defense Standard (Def Stan) 66-15s, sometimes called G10s. Made with ballistic-grade nylon, this strap is thick and durable, making it unstoppable in any outdoor setting. You can change up your style with over 15 woven strap options in solid colors and striped patterns. 

Rubber Dive Strap

The Italian rubber on these straps is nonporous and is infused with vanilla, allowing the material to repel odors that life outdoors may throw your way. With a stainless steel, double-security clasp, the salt and sand are no match for this durable strap. Check out over 20 colors for men and women!

Hand-Stitched Leather Strap

Like a fine bottle of cognac, this genuine leather strap just gets better with age. The vegetable-tanned, hand-stitched leather strap is the perfect strap to polish off any night-out attire offering a worn in feel that will never wear out. Also polished with satin nickel buckle, it is available in tan, dark brown and black with contrast stitching.

Genuine Alligator Strap

This is low-key luxury. The leather strap is the first and only American-made, legal, 100% alligator watch strap. Soft on the skin, but tough to break down, this pairs perfectly with the Fleetmaster watch for an understated touch of brilliance. It’s available in tan or black with matching stitching, and is polished off with a satin nickel buckle, 20mm in size.

Hook + Gaff Watches are the most versatile watches on the market. These watches blend of extreme durability and timeless look and style that will keep your watch looking and performing just as good as the first day you took it out of the box to many years down the road.

Meet founder of Hook + Gaff, Michael Simms and check out the new King Tide watch and straps at booth 2132 this year at ICAST.

About Hook + Gaff

Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.

When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining that classic look. Hand- assembled by expert watchmakers in the Carolinas, each Hook + Gaff watch is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.

For more information about Hook + Gaff Watch Company and their products, visit,andfind them on Facebook, Twitterand Instagram.


For more information contact:

The Brandon Agency

Emily Trogdon,

Jake Freedman,

(843) 687-0706 cell

(843) 916-2000 office