NEWS RELEASE
Heritage Classic Foundation Commissions Hook + Gaff Watch Company to Customize Limited Edition 50thAnniversary RBC Heritage Golf Watch
LEXINGTON, S.C., April 2, 2018 —This year at the RBC Heritage, golfers’ swings will be noticeably different with a new timepiece on hand. The Heritage Foundation commissioned Hook + Gaff Watch Company, a Southern watch company redefining rugged’ luxury, to create a limited edition series to commemorate the tournament’s 50thAnniversary. The Limited Edition 50thAnniversary RBC Heritage Hook + Gaff Golf watch will be available for sale to Pro-Am players during the tournament weekend.
After its debut on March 1, the Hook + Gaff Golf linehas already become a favorite among PGA Tour professionals including Jonathan Byrd and DJ Trahan.
Hook + Gaff Golf watches can be trusted to take on the toughest conditions—hand-assembled and designed to wear on the coursewhile exuding a classic aesthetic. The sport timepieces are designed with durable materialssuch as scratch resistant sapphire crystal and a custom 41mm solid high-grade titanium case with screw-down crown. Intended for long hot days on the course, the titanium case doesn’t conduct heat like stainless steel watches and its anti-reflective crystal takes away any glare.Water resistant up to 200 meters, the watch also has a uniquely placed left-side crown to avoid wrist irritation and not to get in the way of your swing.
This performance-driven timepiece is just as fashionable as it is functional. While other performance watches are bulky, this is a watch that you will actually want to wear because of its timeless, elegant style that can take you from day to night, the course to the office, and even a night out on the town. You can easily elevate your style for any occasion with interchangeable straps designs in woven, Italian rubber and hand-stitched leather. The watch itself comes in blue or white dials with white circular hour markers and a striking red second hand.
In addition to the Limited Edition 50thAnniversary RBC Heritage watch, Hook + Gaff Watch Co. has the ability to customizewatches for club tournaments, functions or golf shop retail sales. Order minimums for courses start at as few as 15 watches.
“We are honored to be a part of the RBC Heritage this year with our Hook + Gaff Golf watches,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “Hook + Gaff Golf Watches are a new category of watches that golfers can actually wear while they play. We are excited to get the feedback from the pros at the tournament and look forward to more limited edition golf watch opportunities ahead.”
Hook + Gaff’s new line of golf watches are available online at www.hookandgaff.comand at retailers nationwide.
About Hook + Gaff
Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.
When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field, on the water and on the golf course while maintaining that classic look. Hand- assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.
For more information about Hook + Gaff Watch Company and their products, visit HookandGaff.com,andfind them on Facebook, Twitterand Instagram.
For more information contact:
Emily Trogdon, The Brandon Agency
etrogdon@thebrandonagency.com
(843) 687-0706 cell
(843) 580-8900 office