Hook + Gaff Introduces New Military-Inspired Watch; 10% of Proceeds go to Operation WetVet

WEST COLUMBIA, S.C., Dec. 15, 2016 — Hook + Gaff Watch Company introduces a new watch combo that is not only stylish and can withstand the rigors of the great outdoors, but one that introduces a special charitable giving program.

When customers purchase the military appreciation watch, Hook + Gaff will donate 10 percent of sale proceeds to Operation WetVet. The new watch introduces a black-dialed Sportfisher II – Classic with either a military green woven G10 strap or fitted camouflage rubber dive strap. The watch retails for $550 with the nylon strap and $575 with the dive strap, and is available through the Hook + Gaff website.

“We’re so honored to have the opportunity to partner with Hook + Gaff to promote the military-inspired watch,” said Ozvaldo “Ozzie” Martinez Jr., founder of Operation WetVet. “This watch offers customers the chance to purchase a one-of-a-kind watch, and a portion of the proceeds go to Operation WetVet to help the veterans of our country better themselves.”

Operation WetVet is a veteran-run nonprofit organization dedicated to helping disabled combat veterans suffering from PTSD and TBI by providing activities centered around camaraderie and water activities. It’s a charity Hook + Gaff leaders support and want to raise awareness for.

“Operation WetVet does so much for those who have served our country, and we wanted to offer our gratitude,” said Michael Sims, president of Hook + Gaff. “These veterans have protected our freedom, and it’s an honor to give back to them for everything they have sacrificed for us.”

For more information about Operation WetVet, visit operationwetvet.org.

About Hook + Gaff

Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between. When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining that classic look. Hand assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.