Hook + Gaff’s watches were designed by a fisherman and outdoorsman when he couldn’t find a stylish watch that could keep pace with his saltwater pursuits. The result is a titanium-encased timepiece with a 200m watertight rating that easily transitions from a day in or on the water to a night out on the town. Since these watches were designed for life on the water, they’re ideal for SURF Expo’s retailers.
“Our watches have gone through the ringer with some of the busiest anglers on the open water today,” said Michael Sims, president of Hook + Gaff. “We’re ready to expand our brand and show everyone else who enjoys the ocean as much as we do how our watches can perform for them. We’re thrilled to be part of SURF Expo this year, especially as a featured product in the fashion show.”
Michael Sims will be in the Hook + Gaff booth and available for interviews and to provide additional product detail. The booth can be found in spot 1557, and a Hook + Gaff watch can be spotted during the SURF Expo fashion show.
About Hook + Gaff
Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.
When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining that classic look. Hand-assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.