Hook + Gaff Watch Company Introduces New Golf Sport Watches

LEXINGTON, S.C., February 15, 2018 — For many, golf is more than a just a hobby or weekend activity—it is a passion, an obsession. This passion for the sport is what fueled Michael Sims, avid golfer and founder of Hook + Gaff Watch Company, to create a new breed of golf watches – Hook + Gaff Golf. This line of golf sport watches can be trusted to take on the toughest conditions—hand-assembled and designed to wear on the course while exuding a classic aesthetic.

Hook + Gaff Golf watches were made for golfers that have extreme passion and intuition for the game. The sport timepieces are designed with durable materials such as scratch resistant sapphire crystal and a custom 41mm solid high-grade titanium case with screw-down crown. Intended for long hot days on the course, the titanium case doesn’t conduct heat like stainless steel watches and its antireflective crystal won’t shine bright in your eyes. Water resistant up to 200 meters, the watch also has a uniquely placed left-side crown to avoid wrist irritation and not to get in the way of your swing.


This performance-driven timepiece is just as fashionable as it is functional. While other performance watches are bulky, this is a watch that you will actually want to wear because of its timeless, elegant style that can take you from day to night, the course to the office, and even a night out on the town. You can easily elevate your style for any occasion with interchangeable straps designs in woven, Italian rubber and hand-stitched leather. The watch itself comes in blue or white dials with white circular hour markers and a striking red second hand.


“Hook + Gaff Golf watches are creating a new category of golf watches,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “We have meticulously selected features that will make the functionality and style of the watch timeless. A Hook + Gaff Golf watch is not the Rolex that you are fearful to wear on the course and is not the watch that you will need to replace in a couple of years because the features are outdated. It is the watch that doesn’t get in the way of your swing, the watch you can wear without worrying about damaging it, and is the watch you can confidently wear with its refined style.”


What features include:

  • Custom 41mm solid, high-grade titanium screw-down case
  • Anti-reflective, scratch-resistant sapphire crystal
  • Hour markers and hands utilize Swiss SuperLuminovaTM
  • Water-resistant to 200m/660ft
  • Custom Swiss quartz movement
  • Left-side crown placement
  • Available in white and blue dial
  • Interchangeable strap options: Woven G10 straps in 12 styles, Italian Rubber Drive Strap in 10+ colors, and Hand-stitched leather
  • Hand-assembled by expert watchmakers in the Carolinas
  • Each Hook + Gaff Golf timepiece is packaged in a complimentary, custom tumbler along with a watch guide and personal note from Michael Sims himself.
  • Hook + Gaff Golf watches can be customized for golf clubs, club tournaments, functions or golf shops


Hook + Gaff’s new line of golf watches are available online at www.hookandgaff.com and will be available soon at retailers nationwide.


Hook + Gaff Watch Company is at South Carolina-based company that is redefining rugged luxury for watch and sport enthusiasts alike. Outdoorsmn and gentlemen are often one in the same, so the watches are designed to be strong enough for sporting adventures yet styled to exude a classic aesthetic. Hand-assembled and tested by expert watchmakers in the Carolinas, each Hook+Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions.