Hook + Gaff Watch Company Showcases King Tide at ICAST 2019


The Only Accessory You Need to See at ICAST 2019
King Tide – New at ICAST this Year!


LEXINGTON, S.C., June 25, 2019 — Fish in style this summer with Hook + Gaff’s new King Tide Watch. Founded out of necessity, Hook + Gaff Watch Company will showcase its new timepiece allowing ICAST attendees to get a first hand look at this performance driven accessory. Its classic analog design, paired with extreme performance, allows the wearer to set the precise local tide giving extreme accuracy and elevated results out on the water.

“There is a shift back to analog tide watches; most digital tide watches have specific preprogrammed locations but the tides in those neighboring areas can be drastically different and more dramatic, so your tide watch won’t always be accurate,” said Michael Sims, founder of Hook + Gaff Watch Company. “Our analog tide watch is awesome because it provides precision and accuracy to set the local tide anywhere on earth.”

The King Tide watch’s analog tide indicator boasts all of the necessary features needed to support you while out on the water. Unlike other outdoor watches where the digital technology will soon be outdated or style is too bulky, Hook + Gaff watches are designed with a classic and timeless style that you can wear at any occasion.


  • Left-placed crown for supreme comfort
  • Hour markers and hands utilize tritium illumination, 24-hour perpetual glow MB-Microtec technology (also featured in Hook + Gaff’s Sportfisher Black)
  • Anti-reflective, scratch-resistant sapphire crystal watch face
  • 41mm screw down case is lightweight titanium; it won’t weigh you down and it doesn’t get hot in the sun
  • Dive watch certified and water-tight up to 200 meters (600 feet)
  • Swiss quartz movement
  • Ability to switch up your style with over 40 interchangeable straps in Italian Rubber Dive Strap, G10 Nylon, hand-stitched leather, and woven leather

Whether you are sporting the new King Tide, Sportfisher Black, or Sportfisher Classic, Hook + Gaff offers over 40 interchangeable watch straps with the same water resistance and durability in multiple styles, colors, patterns and materials so you can change your style at a moments notice.

Hook + Gaff watches are the most versatile watches on the market. These watches’ blend of extreme durability and timeless style will keep your watch looking and performing just as good as the first day you took it out of the box to many years down the road.