FREE SHIPPING ON ALL WATCH ORDERS

Players at BMW Charity Pro-Am Might Strap On a New Timepiece This Year - Hook + Gaff Selected at 'Official Time Keeper' Of The Tournament

May 14, 2018

LEXINGTON, S.C., May 14, 2018 — This year at the BMW Charity Pro-Am, golfers’ swings might be noticeably different with a new timepiece on hand. Hook + Gaff Watch Company, a luxury sport watch company based in South Carolina, is the ‘Official Time Keeper’ at this year’s tournament held at Thornblade Club in Greer, South Carolina from May 17-20, 2018. 

As the ‘Official Time Keeper,’ Hook + Gaff watches, including the newest line of golf watches, will be available for sale throughout the tournament weekend to the 150 Pro-Am participants alongside other select luxury vendors. The BMW Charity Pro-Am is the only golf tournament on the Web.com Tour where amateurs and celebrities are grouped with Web.com Tour professionals in a four-day better-ball competition over three golf courses.

Hook + Gaff recently launched their new line of golf watches, redefining rugged luxury on the golf course. 

“We are so excited it be at the BMW Charity Pro-Am here in our home state and to share our new golf watches with the players,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “Hook + Gaff Golf Watches are a new category of watches that golfers can actually wear while they play. We are excited to get the feedback from the pros at the tournament and look forward to a fun weekend!”

Hand-assembled and designed to wear on the course, the sport timepieces are made with durable materials such as scratch resistant sapphire crystal and a custom 41mm solid high-grade titanium case with screw-down crown. Intended for long hot days on the course, the titanium case doesn’t conduct heat like stainless steel watches and its anti-reflective crystal won’t shine bright in your eyes. Water resistant up to 200m and with a variety of rubber dive strap options, this watch will continue to keep its out of the box freshness as opposed to other sport watches and straps which can sometimes collect odor causing bacteria, making this watch perfect for hot days on the links. Like all Hook + Gaff timepieces, the watch also has a uniquely placed left-side crown to avoid wrist irritation and won't get in the way of your swing.

This performance-driven timepiece is just as fashionable as it is functional. While other performance watches are too bulky, this is a watch that you will actually want to wear every day. Its timeless, classic style can take you from day to night, the course to the office, and even a night out on the town. You can easily elevate your style for any occasion with interchangeable straps designs in woven, Italian rubber and hand-stitched leather.

Hook + Gaff Watch Co. has the ability to customize watches for club tournaments, functions or golf shop retail sales. Order minimums for courses start at as few as 15 watches.

Check out the video where Micahel Sims dives into the inspiration behind the Hook + Gaff golf watch: https://www.youtube.com/watch?v=djZ_r8897mg

 



*Gift card for online use only