S.C.-Based Company Hook + Gaff Debuts Limited Edition Clemson University National Championship Watch

WEST COLUMBIA, S.C., August 17, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, announces the debut of its new Clemson University National Championship watch, utilizing Swiss Super-LuminovaTM. This custom-designed, limited edition timepiece is currently sold out of its initial run but is available for pre-order now at hookandgaff.com. Only 500 of these expertly crafted and celebrated watches will be made.


The new National Championship watch is created for die-hard Tiger fans by die-hard Tigers fans. Founder of Hook + Gaff Watch Company, Michael Sims is a Clemson University alumni who bleeds orange and purple. In fact, the Clemson campus is where some of the very first ideas of Hook + Gaff Watch Company were born.


This performance-driven timepiece is not only a necessity for Tigers fans, but is handsomely crafted with the National Championship design for show-stopping, bragging rights luxury.


The watch features the Sportfisher II design with Clemson fanatic flare. The dial of the watch is orange with an ode to the 2016 National Champions, and is offered with an orange, purple and white woven strap, orange dive strap and a leather strap. The watch utilizes Hook + Gaff’s uniquely placed left-side crown to avoid wrist irritation during sporting activities. The titanium case is corrosion-and-water-resistant, in addition to being a poor conductor of heat during outdoor and on-the-water pursuits.

Specifications include:

  • Custom 41mm solid high-grade titanium screw-down case
  • Anti-reflective, scratch-resistant sapphire crystal
  • Dials and hour markers utilize Swiss Super-Luminova™
  • Water-resistant to 200m/660ft


“After a phenomenal season and National Championship win, we wanted to create a watch that celebrated the Clemson Tigers and their victory,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “I was a Clemson University graduate myself and take great pride in my alma mater. By coupling Hook + Gaff’s style and function with a Clemson design, we created a genuine one-of-a-kind watch – unlike any other championship gear – that only a handful of people in the world will have on their wrist, including Coach Dabo Swinney.”