S.C.-Based Company Hook + Gaff Debuts Limited Edition Sportfisher Black Watch at ICAST 2017

WEST COLUMBIA, S.C., June 12, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, will debut the first run of its Sportfisher Black watch, complete with Swiss Quartz Movement, at the ICAST event in Orlando, Fla., this July 12 through July 14. The new Sportfisher Black is currently not available for purchase; however, ICAST will be the first opportunity for media and the public to demo this newly designed timepiece.


The Sportfisher Black is the watch that all anglers have been waiting for. Created by anglers, for anglers, Hook + Gaff has designed the ultimate watch for the hardcore angler that is out on the water during all hours of the day and night. The Sportfisher Black is Hook + Gaff’s first model to utilize 24-hour illumination tritium technology that continuously illuminates the dial at all hours and hands. While other watches’ illuminating paint will grown dim or fade completely over time, Hook + Gaff’s specialty illumination will always shine bright to lead the way on offshore pursuits.


The new Sportfisher Black utilizes Hook + Gaff’s uniquely placed left-side crown to avoid wrist irritation during sporting activities. The titanium case is corrosion-and-water-resistant and PVD coated with a black finish for added durability.


This performance-driven timepiece is not only a necessity on the water, but is handsomely crafted with a black on black design for show-stopping luxury.


Specifications include:

  • Custom 41mm solid high-grade titanium screw-down case with black PVD coating
  • Anti-reflective, scratch-resistant sapphire crystal
  • Dials and hour markers utilize mb-Microtec's Trigalight™ technology for perpetual illumination
  • Water-resistant to 200m/660ft
  • Screw down crown
  • Swiss Quartz Movement
  • Available in a white or black dial


“Our mission is to consistently push the boundaries of style and function to make watches that serve a purpose for all types of anglers,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “After the release of the Original Sportfisher, we came out with the Sportfisher II with enhancements to make it even more durable. Then after getting feedback from serious anglers, we knew the next step was to create a watch that can be viewed at all hours of the night and especially in the early morning. Diehard anglers wake up at the 4:00 or 5:00 a.m. to get ready for their trips, and the Sportfisher Black’s 24-hour illumination tritium technology will be in full force to guide them through their pursuit.”


Hook + Gaff Watch Company will debut the Sportfisher Black at ICAST 2017 and will be located at the West Hall Level Two Exhibit Floor, Booth 1001.


Want to speak with Michael Sims and get a firsthand look at the new Sportfisher Black at ICAST? Contact Emily Trogdon at ETrogdon@thebrandonagency.com or call (843) 580-8900.


About Hook + Gaff

Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.


When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining that classic look. Hand- assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.