Tough meets delicate with Hook + Gaff's Sportfisher 3, the Company's First Watch Specifically for Today's Outdoors Woman

WEST COLUMBIA, S.C., July 13, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, debuted the new

Sportfisher 3 – the company’s first watch designed specifically for women – at ICAST, held in Orlando, Fla. ICAST is the first opportunity to check out this newly designed timepiece for women and is now available for purchase at


With the Sportfisher 3, Hook + Gaff set out to create the ultimate watch for sportswoman by combining luxurious design with tested performance, durability and functionality. Designed with a smaller face and band than the other Hook + Gaff watches, the Sportfisher 3 looks sleek and feminine for everyday wear but has all of the same features to fit the needs of outdoor pursuits. This timepiece is not only a necessity on the water, but is suited for any occasion no matter where life takes you.


Specifications include:

  • Custom 36mm solid high-grade titanium screw-down case
  • Anti-reflective, scratch-resistant sapphire crystal
  • Dials and hour markers utilize Swiss Super-Luminova™
  • Water-resistant to 200m/660ft
  • Custom swiss quartz movement
  • Left-side crown placement


“Fishing is a sport for men and women alike,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “Though anyone can wear our watches, we wanted to expand our selection to offer something special for our female fans. The Sportfisher 3 accomplishes just that with all of the same luxurious qualities that we are known for, but with a smaller, lightweight design. This watch is perfect for ladies that spend long days on the water, yet looks stylish and feminine for everyday outings.”


Hook + Gaff Watch Company not only debuted the Sportfisher 3 at ICAST, but also unveiled its much anticipated Sportfisher Black. Michael Sims and his Hook + Gaff Watch Company will be at ICAST located at West Hall Level Two Exhibit Floor, Booth 1001.