WEST COLUMBIA, S.C., July 13, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, debuted the new
Sportfisher 3 – the company’s first watch designed specifically for women – at ICAST, held in Orlando, Fla. ICAST is the first opportunity to check out this newly designed timepiece for women and is now available for purchase at www.hookandgaff.com.
With the Sportfisher 3, Hook + Gaff set out to create the ultimate watch for sportswoman by combining luxurious design with tested performance, durability and functionality. Designed with a smaller face and band than the other Hook + Gaff watches, the Sportfisher 3 looks sleek and feminine for everyday wear but has all of the same features to fit the needs of outdoor pursuits. This timepiece is not only a necessity on the water, but is suited for any occasion no matter where life takes you.
Specifications include:
- Custom 36mm solid high-grade titanium screw-down case
- Anti-reflective, scratch-resistant sapphire crystal
- Dials and hour markers utilize Swiss Super-Luminova™
- Water-resistant to 200m/660ft
- Custom swiss quartz movement
- Left-side crown placement
“Fishing is a sport for men and women alike,” said Michael Sims, owner and founder of Hook + Gaff Watch Company. “Though anyone can wear our watches, we wanted to expand our selection to offer something special for our female fans. The Sportfisher 3 accomplishes just that with all of the same luxurious qualities that we are known for, but with a smaller, lightweight design. This watch is perfect for ladies that spend long days on the water, yet looks stylish and feminine for everyday outings.”
Hook + Gaff Watch Company not only debuted the Sportfisher 3 at ICAST, but also unveiled its much anticipated Sportfisher Black. Michael Sims and his Hook + Gaff Watch Company will be at ICAST located at West Hall Level Two Exhibit Floor, Booth 1001.