MISSION MINUTE
Brands With a Mission
We’ve always loved brands that go beyond just selling a product—brands that stand for something. The ones that create a movement, not just a marketing campaign. Whether it’s inspiring people to get outdoors, give back to their communities, or slow down and reconnect, brands with a mission remind us that business can be a force for good.
At Hook & Gaff, that’s what Time Well Spent is all about. We’re not just in the watch business . . . we’re in the lifestyle business. Our mission is to remind people to disconnect from screens, distractions, and the constant noise, and instead invest that time in the people and passions that matter most.
Because a good product tells time. A great brand helps you make the most of it.
Michael and Gash
TIME FOR INSPIRATION
Here are some of our favorite brands you can feel good about supporting this Christmas season.
When you shop with purpose, your gifts do more than bring joy—they help support missions that matter. From companies protecting the outdoors to brands promoting adventure, sustainability, and intentional living, these are the ones making a real impact. If you’re looking to give gifts that align with a lifestyle of Time Well Spent, these mission-driven brands are a great place to start.
1. Turtlebox: "Back when we lived together in a house on the Buffalo Bayou in Houston, we used "Live Free" as a motto for our lives. It was printed on a sign that hung over the back door as a reminder to Live Free when we went out into the world. The basic idea is to be unafraid of what others might think. The bible describes it as letting go of your fear of man, to instead consider what God would think"
2. Having Fun Hurts - Do it Anyway!: "A lifestyle brand built on the idea that the best stories come with bruises."
3. Duck Camp: "Devoted to creating premium outdoor gear to get out there, stay out there and make the most of every second. At Duck Camp, we believe that time spent outdoors should come with a responsibility to protect it. That’s why we partner with conservation organizations to promote the stewardship of our natural resources and ensure future generations can enjoy the same wild places we do today."
4. United by Blue: "For every product purchased, remove one pound of trash from oceans & waterways; sustainable materials, ethical manufacturing. Because, quite frankly, the world already has enough garbage. We keep it clean with an anti-waste mindset in everything we do. But we do get our hands a little dirty: for every product purchased, we clean a pound of trash from the environment.".
5. Ducks Unlimited- Official Licensed Partners- All DU Partners give back to wetlands conservation through their partnership with Ducks Unlimited. Great brands doing great work!
