MISSION MINUTE
“Some of my favorite Masters memories go all the way back to 2001. My high school teammate and college roommate, DJ Trahan, had just won the U.S. Public Links, and another teammate, Michael Hoey, had won the British Amateur. Watching them both tee it up at Augusta with Clemson bags, and following them those first two days - that’s something I’ll never forget.
But honestly, one of the best moments was getting to take my son Owen for the first time. Seeing it through his eyes, that’s what it’s all about."
“One of my favorite Masters memories has to be my first trip: watching Phil Mickelson win his first with my dad and my brothers. That’s a hard one to top.
My favorite spot on the course is the low side landing area on #2 for the long hitters. You see some unbelievable shots come through there, and I actually almost got hit by Rory McIlroy once. Keeps you on your toes.
It’s also one of the best places to settle in for a while. You’re right by concessions and can catch action on 3, 7, and 16, all from a nice shady stretch."”
There’s something different about the The Masters Tournament. Whether you’re walking the course, gathered at a Masters party, or watching from home. . . we hope you make it Time Well Spent.
-Michael and Gash
TIME FOR INSPIRATION
There are a lot of reasons we love the The Masters Tournament… but some of our favorites have nothing to do with what’s happening on the course.
It’s the simple traditions.
The legendary pimento cheese sandwich.
The classic egg salad.
And of course—the ice cream sandwich that somehow just hits different under those Georgia pines.
No frills. No overthinking. Just good food, shared with good company, in a place where time seems to slow down.
Sometimes inspiration looks like tradition, simplicity, and savoring what’s right in front of you.
No ticket to the Masters this year? See below for some great ways to celebrate wherever you are:
Tips on throwing a Masters Party
The Master's Azalea Cocktail Recipe
The Master's Egg Salad Sandwich Recipe
The Master's Chicken Salad Sandwich Recipe
The Master's Pimento Cheese Recipe
The Master's Peach Ice Cream Sandwich Recipe
At the end of the day, it’s good food, great company, and fewer distractions that make the The Masters Tournament 2026 truly Time Well Spent.
TIME FOR A CHALLENGE
One of our favorite things about the The Masters Tournament has nothing to do with golf. It’s the fact that when you walk through those gates… the noise disappears.
No phones. No notifications. No endless scrolling.
Just a few pay phones—and the freedom that comes with being fully present.
Whether you’re on the course, in the backyard, or watching with friends—put the phone away. No scrolling between shots. No distractions. Just be there. Feel the swing. Watch the ball. Enjoy the company. Because the best moments—just like the best rounds—happen when you’re fully present.
That’s Time Well Spent.