MISSION MINUTE
When we talk about Time Well Spent, we often think of unforgettable moments, meaningful conversations, and time in nature. But some of the most powerful examples come from the heart of our communities . . . non-profit organizations.
These groups are built on compassion, grit, and the belief that real change starts with showing up. The people behind them spend their time lifting others, filling gaps, solving problems, and doing the work (often behind the scenes) that truly transforms lives.
From organizing meals and mentorships to advocating for equity and access, non-profits show us that time spent serving others is never wasted. It’s an investment in a better future.
At Hook & Gaff, we’re inspired by the hard work of these mission-driven leaders. Their dedication is a reminder that lifting up a community may not always be easy—but it’s always worth it.
- Michael and Gash
TIME FOR INSPIRATION
At Hook & Gaff, we believe that Time Well Spent is about more than adventure—it's about impact. That’s why we’re proud to spotlight KIND of the Upstate, a Greenville, SC nonprofit dedicated to making our community a more inclusive place where every individual is seen, valued, and included.
KIND’s mission aligns deeply with ours. Inclusion is one of the highest forms of generosity—it’s the act of truly showing up for others. Investing time in people, in building a community where everyone belongs, is time well spent in its purest form.
Kind of the Upstate was founded in Co-Founder and Designer Gash Clayton's hometown Greenville, SC and he has seen the impact they have made personally when his own children have excitedly shared what they learned when Kind volunteers visited their classrooms. The organization's passion reminds us that when we use our time to lift others up, we all rise together.
Here’s to kindness. Here’s to community. Here’s to Time Well Spent.
Click HERE to see Kind of the Upstate get a big surprise from TODAY!
TIME FOR A CHALLENGE
This week, we challenge you to give back with intention. Find a local non-profit whose mission speaks to you—whether it’s helping kids, cleaning up parks, supporting mental health, or feeding families—and offer your time or talent.
Not everyone can write a check, but everyone has something to give. Maybe it’s graphic design skills, mentoring, social media know-how, or just a few hours to volunteer at an event. Your unique abilities can make a real impact.
Pick one non-profit this week and reach out. Ask how you can help—then show up. Because using your time to uplift others? That’s Time Well Spent.