Press

Palmetto Pursuit Reviews the Hook + Gaff King Tide Watch

If you have read one of our reviews before, you know we like to get into a deep dive when it comes to a product we are evaluating. Palmetto Pursuit... Read more

On The Water Reviews The Hook + Gaff Sportfisher Black Watch

Whether I’m boating, kayaking, or fishing the surf I rely on a go-to wrist watch to wear during my fishing season. Not only does it maximize my time on the... Read more

Hook + Gaff's King Tide Watch Featured In Surfer Magazine

December 20, 2018 Surfer Magazine - the world's leading surf publication - features Hook + Gaff's King Tide Watch.  View Read more

Bon Appetit's Brad Leone Picks Hook + Gaff Watch In Holiday Gift Guide

November 30, 2018 Bon Appetit Test Kitchen Manager, Brad Leone, loves his Hook + Gaff watches, and included the Sportfisher Black in his "Brad Leone's Very Specific 2018 Holiday Gift Guide" where... Read more

Hook + Gaff Featured On Garden & Gun's "Gifts With Southern Soul"

November 30, 2018 Garden & Gun features Hook + Gaff Watches in "Gifts With Southern Soul" gift guide.  View Read more

Hook + Gaff Featured in Yahoo Sports 2018 Holiday Gift Guide For Golfers

November 29, 2018 Yahoo Sports features new Hook + Gaff King Tide Watch in "2018 Holiday Gifts for Golfers Who Have Everything" View Read more

Hook + Gaff Featured In Golf Digest's 2018 Holiday Gift Guide

November 28, 2018 Golf Digest features new Hook + Gaff King Tide Watch in "2018 Holiday Gifts for Golfers Who Have Everything" View Read more

Hook + Gaff Featured In On The Water's 2018 Holiday Gift Guide

November 27, 2018 On The Water - the premier fishing publication in New England - includes Hook + Gaff's new King Tide Watch in "2018 Holiday Gift Guide for the... Read more

Golf Tips Features Hook + Gaff Golf Watch In "2018 Holiday Gift Guide"

November 17, 2018 Golf Tips Magazine features Hook + Gaff Golf Watch in "2018 Holiday Gift Guide"  "Elegant and built for the elements? It’s about time." View Read more

Local Life SC Features Hook + Gaff Sportfisher Black

November 12, 2018 Local Life SC includes Hook + Gaff Sportfisher Black Watch in His & Hers section of magazine.  View Read more

Hook + Gaff Crafts New King Tide Watch

November 7, 2018 Extreme Performance, Durable Design, Refined Aesthetics. Hook + Gaff crafts new King Tide Watch.  View Read more

Hook + Gaff's New King Tide Watch Featured In Charleston Magazine's 2018 Holiday Gift Guide

November 5, 2018 Charleston Magazine features new Hook + Gaff King Tide Watch in "2018 Holiday Gift Guide"  View Read more

Golf Week Features Hook + Gaff Golf Watch

September 4, 2018 Golf Week shares the story behind Michael Sims and the Hook + Gaff Golf Watch.  View Read more

Fupping Features Hook + Gaff Watches In "20 Thoughtful And Unique Gift Suggestions For A Wedding"

July 11, 2018 Fupping presents Hook + Gaff Watches as one of "20 Thoughtful And Unique Gift Suggestions For A Wedding" View Read more

Fupping Features Hook + Gaff Watches In "13 Unique Gift Suggestions For Your Husband"

July 11, 2018 Fupping presents Hook + Gaff Watches as one of "13 Unique Gift Suggestions For Your Husband" this year.  View Read more

Florida Sportsman Features Hook + Gaff Sportfisher II Moonphase Watch In 2018 Father's Day Gift Guide

May 14, 2018 Florida Sportsman lists Hook + Gaff's Sportfisher II Moonphase Dial Watch as one of the top Father's Day Gifts this year.  View Read more

Hook + Gaff Featured in AmongMen.com

April 18, 2018 Top men's fashion and lifestyle source, AmongMen.com dives into the intricate details that go into each watch. Read the article here: Hook + Gaff: Fishermen & Golfers Have Glommed... Read more

Hook + Gaff Golf Featured in Luxury Standard

March 23, 2018 Popular online publication focused on luxury gear, travel destinations and lifestyle trends - Luxury Standard - is par for the course when it comes to Hook + Gaff's... Read more

Joe's Daily Features Hook + Gaff Golf Watch

March 21, 2018 Popular men's lifestyle and travel blog, Joe's Daily, features Hook + Gaff Golf watch.  "If you pay close attention the next time you watch golf, you might... Read more

Golf Tips Magazine Features Hook + Gaff Golf Watch

March 13, 2018 Golf Tips Magazine shares the news for passionate golfers across the globe and their needs and desires for a new breed of golf watches a new breed of golf... Read more

Hook + Gaff Sportfisher II Classic #1 Gift on Boating World Magazine Holiday Gift Guide

Hook + Gaff Watch Company took the #1 spot on Boating World Magazine's 2017 Holiday Gift Guide - featuring the Sportfisher II Classic. Read more

Hook + Gaff Featured on Sport Fishing Magazine's "2017 Holiday Gifts for Anglers - $100 and up"

November 28, 2017 "A new and improved version of the original Sportfisher watch, the Sportfisher II remains waterproof up to 200 meters. Designed to transition from boat to dock, Sportfisher... Read more

DUN Magazine Features Hook + Gaff Sportfisher II in 2017 Holiday Gift Guide

November 14, 2017 DUN Magazine - the premier woman's fly fishing magazine - lists Hook + Gaff's Sportfisher II as one of the top gifts this season for lady anglers in... Read more

Sportfisher II Moonphase Makes NOLA Magazine's Pick for Moon Phase Watches

October 7, 2017 "Waxing or waning, track the moon phases with these 8 classic watches...Made for offshore anglers, [Hook + Gaff's Sportfisher II Moonphase] is designed for adventures but still looks... Read more

Hook + Gaff Watches Make a Splash at 2017 ICAST

July 28, 2017 Sport Fishing Magazine raved about the debut of Hook + Gaff's Sportfisher BLACK and Sportfisher 3 along with the stylish Sportfisher II Moonphase at 2017 ICAST in... Read more

Summer Saltwater Fishing Apparel That Will Make It Easy To Stay Cool and Comfortable

May 29, 2017 Marlin Magazine raves about how our Sportfisher II Moonphase watch makes you feel comfortable while looking stylish out on the water.  View Read more

Hook + Gaff’s Watch Is So Multifunctional, Rugged James Bond Should Wear One

Feb. 27 2017 Digital trends featured our Sportfisher II Moonphase and deemed it a perfect blend of fashion and function. View Read more

Hook + Gaff Is A Purveyor Of Luxury Sport Watches

Jan. 25, 2017 It is Hook + Gaff's first time at the Surf Expo and everyone cannot wait to stop by their booth to check out their entire line up of... Read more

Hook + Gaff Watches Are The First Watches Designed By Fisherman, For Fisherman

July 18, 2016 Peter Millar Fishing talks with Michael Sims about the unique features our watches offer at ICAST 2016. View Read more

Hook + Gaff's NATO Strap Spotlighted at 2016 ICAST

July 15, 2016 Sport Fishing highlighted the newest products from the top manufacturers including the NATO strap. View Read more

Hook + Gaff's Watch Is Fancy Enough To Be Worn By James Bond, That You Can Fish With

The Kayak Fishing Magazine highlighted the durability of our Sportfisher II Classic.  View Read more

Functionality and Style of Hook + Gaff Watches

June 21, 2016 Some of our watches have the functionality to change straps. Take a look on how to change the NATO strap. View Read more

The Original Sportfisher Watch from Hook + Gaff Comes With a Long List of Features

March 7, 2016 Marlin magazine highlighted our popular Original Sportfisher watch.  View Read more

Hook + Gaff's Watches Attest to the Accuracy of "Built for the Boat"

Nov. 2, 2016 The Fisherman's Journal Magazine featured our Sportfisher II Moonphase as the watch of choice on the water.  View Read more

Hook + Gaff's Sportfisher II is the Lastest Trend in Men's Watches

Oct. 26, 2016 Men's Fitness features our Sportsfisher II as one of the latest trends in men's watches: blue faces View Read more

The Back Story to Hook + Gaff Watches

Sept. 17, 2015 Back Down South interviewed the man of Hook + Gaff himself, Michael Sims.  View Read more

Featured in Luke Bryan Music Video

The music video for "Southern Gentleman" by Luke Bryan features Gash's younger brother Jamie Clayton, a Nashville photographer as a "Southern Gentleman," tying a bowtie and featuring our Sportfisher 2... Read more

May 1st, 2015

Our Original Sportfisher watch with red/blue woven G10 strap was featured in Town Magazine's Men's Style issue — "True Blue." View Read more

Hook + Gaff Sportfisher II in Charleston Magazine's "Outdoorsy" Holiday Gift Guide

November 1, 2016 Read more

July 1st, 2015

Our Original Sportfisher watch was highlight by Town Magazine in Greenville in an article titled "Face Value." View Read more

June 1st, 2015

"Built for the Boat" in Lexington Life Magazine spotlights the origins of Hook+Gaff, including the inspiration that lead to its founding. View Read more

Hook + Gaff Attends 2019 PGA Merchandise Show With Stylish Performance Golf Sport Watches

NEWS RELEASE Hook + Gaff Attends 2019 PGA Merchandise Show With Stylish Performance Golf Sport Watches LEXINGTON, S.C., January 3, 2018 —Michael Sims, avid golfer and founder of Hook +... Read more

Extreme Performance, Durable Design, Refined Aesthetics. Hook + Gaff Crafts New King Tide Watch

NEWS RELEASE Extreme Performance, Durable Design, Refined Aesthetics. Hook + Gaff Crafts New King Tide Watch LEXINGTON, S.C., Oct. 30, 2018 — Founded out of necessity, Hook + Gaff Watch... Read more

Get a Sneak Peek at Hook + Gaff’s New King Tide Watch & Check Out Over 40 Strap Options This Year at ICAST

NEWS RELEASE Get a Sneak Peek at Hook + Gaff’s New King Tide Watch & Check Out Over 40 Strap Options This Year at ICAST Hook + Gaff Watch Company... Read more

Players at BMW Charity Pro-Am Might Strap On a New Timepiece This Year - Hook + Gaff Selected at 'Official Time Keeper' Of The Tournament

LEXINGTON, S.C., May 14, 2018 — This year at the BMW Charity Pro-Am, golfers’ swings might be noticeably different with a new timepiece on hand. Hook + Gaff Watch Company, a luxury sport... Read more

Heritage Classic Foundation Commissions Hook + Gaff Watch Company to Customize Limited Edition 50th Anniversary RBC Heritage Golf Watch

NEWS RELEASE Heritage Classic Foundation Commissions Hook + Gaff Watch Company to Customize Limited Edition 50thAnniversary RBC Heritage Golf Watch LEXINGTON, S.C., April 2, 2018 —This year at the RBC Heritage,... Read more

Hook + Gaff Watch Company Introduces New Golf Sport Watches

LEXINGTON, S.C., February 15, 2018 — For many, golf is more than a just a hobby or weekend activity—it is a passion, an obsession. This passion for the sport is... Read more

S.C.-Based Company Hook + Gaff Debuts Limited Edition Clemson University National Championship Watch

WEST COLUMBIA, S.C., August 17, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, announces the debut of its new Clemson University National... Read more

Tough meets delicate with Hook + Gaff's Sportfisher 3, the Company's First Watch Specifically for Today's Outdoors Woman

WEST COLUMBIA, S.C., July 13, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, debuted the new Sportfisher 3 – the company’s first... Read more

S.C.-Based Company Hook + Gaff Debuts Limited Edition Sportfisher Black Watch at ICAST 2017

WEST COLUMBIA, S.C., June 12, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that is redefining rugged luxury, will debut the first run of its Sportfisher Black... Read more

Hook + Gaff Introduces New Military-Inspired Watch; 10% of Proceeds go to Operation WetVet

WEST COLUMBIA, S.C., Dec. 15, 2016 — Hook + Gaff Watch Company introduces a new watch combo that is not only stylish and can withstand the rigors of the great... Read more

Hook + Gaff Joins the Ranks at SURF Expo

WEST COLUMBIA, S.C., Jan. X, 2017 — Hook + Gaff Watch Company, the South Carolina company that’s redefining rugged luxury, is exhibiting at SURF Expo in Orlando for the first... Read more

S.C.-Based Company Hook + Gaff Debuts Swiss-Automatic, Limited Edition Fleetmaster Watch at SEWE 2017

WEST COLUMBIA, S.C., Feb. 13, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that’s redefining rugged luxury, will debut the first run of its Fleetmaster watch, a... Read more

A giveaway that’ll put a smile on Dad’s face!

Enter to win the ultimate Father’s Day giveaway. The grand prize includes a Sportfisher II Classic watch, two Toadfish® Inshore Rods & bonus merch!