S.C.-Based Company Hook + Gaff Debuts Swiss-Automatic, Limited Edition Fleetmaster Watch at SEWE 2017

WEST COLUMBIA, S.C., Feb. 13, 2017 — Hook + Gaff Watch Company, the South Carolina-based company that’s redefining rugged luxury, will debut the first run of its Fleetmaster watch, a Swiss automatic limited edition series, at the 37th Annual Southeastern Wildlife Exposition (SEWE) in Charleston, S.C., this Feb. 17 through Feb. 19. Currently, the new Fleetmaster is not available for purchase; however, SEWE will be the first opportunity for media and the public to demo the timepiece.

SEWE attendees will be able to find Hook + Gaff at the Gaillard Center during the Exposition, and Hook + Gaff President Michael Sims and Designer and Partner Gash Clayton­ will be available for interviews and product demonstrations.

Hook + Gaff’s watches were designed by a fisherman and outdoorsman that couldn’t find a stylish watch that could keep up with his saltwater pursuits. The watches come in a variety of styles with interchangeable bands. The American-assembled watches have recently been featured online in both Garden & Gun and Men’s Fitness.

“SEWE is significant to our brand and ultimately where we got our start two years ago when we debuted our original watch," said Sims. "We’re extremely excited that this year, we can bring our new Fleetmaster watch to the expo to hear first hand the reactions attendees have to our new limited edition series.”

The 37th annual SEWE will be held in multiple venues throughout downtown Charleston, S.C. Tickets and VIP packages are available at SEWE.comSEWE draws more than 40,000 each year from across the nation. 


About Hook + Gaff

Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.

When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged luxury. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining that classic look. Hand- assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made from scratch-resistant sapphire and lightweight titanium, which is the perfect combination of strength and exquisiteness.

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